Boss: We made our new phone extra-brittle and gave it a sleek, but slippery case. Consumers will be forced to choose between an ugly protective cover or replacing the phone three times a year. Dilbert: Who would buy such a thing? Boss: We also made it addictive.
Boss: When you engineer our new mobile phone product, make sure you adhere to the BSB design principle. Dilbert: BSB? Boss: Beautiful, slippery, brittle. Dilbert: Isn't that sort of evil? Boss: It isn't our fault if customers don't buy an ugly case.
Dilbert: Introducing our new mobile phone product, the BSB 100. BSB stands for Beautiful, Slippery, and Brittle. Oops. Voice: What's the 100 stand for? Dilbert: That's how many times you'll have to replace a cracked screen.
Boss: 100 percent of our smartphone buyers dropped and broke their phones within one minute of unboxing them. Despite our slippery materials and brittle design, customers blamed themselves. And we won seven prestigious design awards. CEO: Yes!
