Listen To Customers Comic Strips
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The Boss leaves his office and thinks, "As a leader, I must listen to my customers." The Boss says to Dilbert at his computer, "What are you hearing from our customers?" Dilbert says, "Not a peep." The Boss returns to his office and thinks, "Our customers are defective."
"Dogberts Consults." Dogbert: "Never listen to your customers." "They were dumb enough to buy your product, so they have no credibility." "That reminds me: thanks for buying my services. Don't talk. Shhh." The boss: "Ooh."
As Vp of marketing, I am proud to introduce the new version of our product. Behold!! This sia testament to what can happen when you listen to customers. we asked customers what they wanted the new version to do. Six months ago I gave that raw data to you engineers. Today we see the result. Its the first time Ive seen it myself. whats it do? BAM!! Our customers said they hate us.
The Boss points to a slide of a man making a funny face and says, "We've expanded our customer disservice program." The Boss points to the next slide of a technician saying, "Uh.. reboot." The Boss continues, "...Doubled our unhelpful technical support advice." The next slide is of a customer leaning back with one hand on the phone and the other holding his stomach, saying, "So... hungry." The Boss continues, "... Stretched our telephone hold times to lethal durations..." Wally, Dilbert, and Alice listen as The Boss' voice continues, "... And cleansed our online support database of all useful articles." The Boss says, "Our goal is to force customers to form support groups." The Boss continues, "Over time, with luck, we'll train customers to do our manufacturing and shipping, too." Wally raises his hand and asks, "May I train a customer to do my job?" The Boss replies, "Sure." A little boy sits in front of a computer with a cup of coffee in his hand. He asks Wally, "So.. what do I do?" Wally responds, "You're doing it."
The Boss holds up a football and says, "I call it teamwork football." The Boss continues, "Each of you will carry the ball with you for one day to symbolize your commitment to teamwork." Dilbert, Wally, and Alice listen as The Boss' voice continues, "Who wants to be first?" The Boss turns to Dilbert. Dilbert says, "Not me, I have a meeting with customers today." The Boss turns to Wally. Wally says, "I'm on vacation. I only came in for coffee." The Boss turns to Alice. Alice says, "Not in a trillion years." Dilbert says to The Boss, "Maybe you could keep it in your desk drawer to symbolize our commitment to teamwork." The Boss is sitting at his desk. He looks at the football sticking out of his desk drawer and thinks, "I should have used a golf ball."
Dogbert: I researched how long your customers will stay on the phone trying to get tech support before giving up. Then I designed an audio menu tree that will take them slightly longer than that to reach your tech support. I've seen your user manuals and I assume that you hate your customers' guts. Boss: It's more of an apathy thing.
Dogbert's Sales Training Seminar Dogbert says, "Losers sell to customers." Dogbert says, "Winners sell the idea of low quota levels to their own bosses." Dogbert says, "Now everyone do the cha-ching dance!" Dogbert's Sales Training Seminar
Boss: We've decided to charge customers for features they currently get for free. Dilbert: Um... Have you considered how our customers might react? Boss: Obviously. Wally: I'd like to hear how that reasoning process went. Boss: Fine. Customers love us and they will put up with anything we dish out. Wally: So... It's sort of an abusive relationship? Boss: Not yet, but we're trying to move in that direction.
Tags #booth, #brochure, #exhibitions, #exhibitor expenses, #expenses, #huge crowds, #last 11 years, #logo sign, #new customers, #popular booth, #spillover, #steal chair, #trade show, #video of incident, #youtube
Boss: How did we do at the trade show? Dilbert: We had a huge crowd around our booth the entire time. But it was just the spillover from the popular booth next to us. The only person who asked for our brochure used it to kill a spider. Some guy tried to steal our extra chair and then Alice beat him senseless with our logo sign. A video of the incident is already on YouTube. It cost us $200,000 to be an exhibitor and we gained zero new customers. So it was just like the last eleven years. Boss: I feel good about next year!