Marketing Biathlon Comic Strips
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"We need to hire the best marketing expert we can find." "Your resume says you've won the Nobel Prize in marketing, and five Olympic gold medals in the marketing biathlon." "What's a marketing biathlon?" "You ski up to people who won't buy your crap and you shoot them."
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.
Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.
Boss: This is Sean from the extreme marketing department. He's here to tell us about our new brainwashing technology. Dilbert: I don't approve of brainwashing. Sean: That's why I'm going to do you first.
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?
boss: how's your project going? dilbert: it was doing fine until a thick wave of stupidity swept over it and extinguished my spark of divinity. i don't know what will become of me. boss: i'll transfer you to marketing. they're all like that.
boss: marketing is complaining that you're not using their ideas. dilbert: that's because all of their ideas are moronic. boss: i told them i fired you. don't leave your cubicle or use any digital devices until this blows over.
dogbert: your products are shoddy, and your sales teams are incompetent. but there is a theoretical amount of marketing genius that can fix all of that. boss: are you that genius? dogbert: please. you're making me blush.