Marketing Needs Volunteers Comic Strips
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Dilbert points to a slide and says, "My new design will meet all of our customers' current and future needs." The Boss is sitting with two board members, one male and one female. The male board member says, "That's no good; they'll never need to upgrade." Dilbert responds, "Please don't ask me to put flaws in my design." The Boss says, "Flaws could work." The male board member says, "We need flaws." The female board member says, "Flaws, flaws, flaws." Dilbert grabs his tie in fear and says, "Please.... No....." The Boss says, "Make it freeze every hour." The male board member says, "The interface needs to be more confounding." The female board member raises her finger and says, "And..." Headline: Later. Dilbert is on the floor begging, "Please... No more." A voice from the meeting continues, "... And crippling electric shocks." Headline: Much, much later. The Boss says, "The help screen could recommend marrying an unemployed, shirtless guy with a mullet." The male board member responds, "That's marketing!"
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Tags #45 inch screen, #communications staellite, #cure disease, #fish appear on screen, #great products, #marketing, #new product, #room freshener, #telepathic user, #whiten teeth, #time travel, #business
How Great Products are designed The Boss: Go talk to marketing. Dilbert: Groan Dilbert: Dave, tell me what marketing wants the new product to do. Dave: It has to have a 45 inch screen and still fit in a purse or a wallet. Dave: It needs to act as a communications satellite as well as a room fresher. Dilbert: uh... Dave: it must cure deadly diseases and whoyten your teeth while you sleep! HAHA! and it has to be capable of time travel!! and have a telepathic user interface! Slap! Dilbert: I could write a program that makes fish appear on the computer screen, DAVE: yeah a lot of people want that.
Marketing Lady: My marketing plan calls for the annihilation of all life on earth. Our only serious competitor is a company that sells tobacco and junk food. Id like volunteers. Asok: I beed some accomplishments for my quarterly review.
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?
Boss: Our salespeople are blaming Marketing for the low demand. Marketing is blaming Engineering for making a product no one wants. So I blamed our customers for misleading us about their needs. Asok: Now I don't feel so bad about our price-gouging.
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.