Marketing Network Comic Strips
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During a staff meeting, The Boss says, "It has come to my attention that one of you has a social life." Wally says, "There must be some mistake." The Boss says, "We can't be successful until our social lives are worse than the industry average." He stands up and says, "Our competitors spend the nights in their cubicles. They eat from vending machines." The Boss walks behind Wally, Dilbert and Alice. He says, "Someone here has not shown the same level of competetive spirit." The Boss grabs Asok by the collar and says, "Someone had a social activity last night!" Asok cries, "I'm sorry! I thought they were friends... but they were only recruiting for a multi-level marketing network!!!" Dilbert says, "What were they selling?" Asok says, "Edible wax fruit. Brochure?"
Dilbert, Wally and a woman from marketing sit at a conference table. The woman sits in front of a computer and says, "It's time for marketing to put the glitter on this software you've created." She continues, "With my guidance this will become the premier data backup software!" Wally says, "Bear in mind that we said it would take six months to write it." Dilbert says, "You only gave us a month." The woman says, "We'll fix the bugs in the next release. Tell me about the features." Wally says, "At this point, all it does is erase your disk drive." Dilbert adds, "Unless you're on a network." The woman asks, "What happens if you're on a network?" Wally replies, "It erases everybody's disk drives." Wally continues, "And heaven help you if you have a modem . . ." Dilbert says, "It calls all your friends and erases their PCs." The woman says, "We'll call it 'QuikProtect.'" Dilbert adds, "If you have a sound card it swears at you."
Man; "I was an engineer before I got into marketing, so I have a few suggestions for your network design." man: "Get rid of this 'Cisco' doohickey, whatever it is, and put it in a catapult made from local trees." Dilbert: "Has it been awhile?" Man: "At least I have good social skills now, you dipweed.
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.
Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.
Boss: This is Sean from the extreme marketing department. He's here to tell us about our new brainwashing technology. Dilbert: I don't approve of brainwashing. Sean: That's why I'm going to do you first.
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?