Needs Of Customers Comic Strips
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Dilbert points to a slide and says, "My new design will meet all of our customers' current and future needs." The Boss is sitting with two board members, one male and one female. The male board member says, "That's no good; they'll never need to upgrade." Dilbert responds, "Please don't ask me to put flaws in my design." The Boss says, "Flaws could work." The male board member says, "We need flaws." The female board member says, "Flaws, flaws, flaws." Dilbert grabs his tie in fear and says, "Please.... No....." The Boss says, "Make it freeze every hour." The male board member says, "The interface needs to be more confounding." The female board member raises her finger and says, "And..." Headline: Later. Dilbert is on the floor begging, "Please... No more." A voice from the meeting continues, "... And crippling electric shocks." Headline: Much, much later. The Boss says, "The help screen could recommend marrying an unemployed, shirtless guy with a mullet." The male board member responds, "That's marketing!"
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Dilbert sits across from the Boss's desk. The Boss says, "We've got to focus more on the needs of our customers." The Boss points to a man standing next to him and says, "I've hired famous business consultant Tom Peters to follow you around and make passionate criticism." Tom stands behind Dilbert while he works. Tom waves his arms as he asks, "Is this quality? Are you truly focused on the customer?" Dilbert thinks, "Great . . . He's a spitter."
Bob tells Alice and Dilbert, "Maybe it was wrong to promise our customers a product that hasn't been designed yet." Bob says, "But our motto in marketing is, "'It's better to ask for forgiveness than to seek permission.'" Alice holds Bob over the roof. He is dangling. Dilbert says, "Your motto needs some design work too."
Dogbert: I researched how long your customers will stay on the phone trying to get tech support before giving up. Then I designed an audio menu tree that will take them slightly longer than that to reach your tech support. I've seen your user manuals and I assume that you hate your customers' guts. Boss: It's more of an apathy thing.
Dogbert's Sales Training Seminar Dogbert says, "Losers sell to customers." Dogbert says, "Winners sell the idea of low quota levels to their own bosses." Dogbert says, "Now everyone do the cha-ching dance!" Dogbert's Sales Training Seminar
Boss: Our CEO needs an underling to drink our industrial sludge at a press conference to prove it's safe. Asok: Um... is there some reason he doesn't do it himself? Boss: Yes, but I forget the details. It was something about the risk of brain worms.
Boss: We've decided to charge customers for features they currently get for free. Dilbert: Um... Have you considered how our customers might react? Boss: Obviously. Wally: I'd like to hear how that reasoning process went. Boss: Fine. Customers love us and they will put up with anything we dish out. Wally: So... It's sort of an abusive relationship? Boss: Not yet, but we're trying to move in that direction.
Tags #booth, #brochure, #exhibitions, #exhibitor expenses, #expenses, #huge crowds, #last 11 years, #logo sign, #new customers, #popular booth, #spillover, #steal chair, #trade show, #video of incident, #youtube
Boss: How did we do at the trade show? Dilbert: We had a huge crowd around our booth the entire time. But it was just the spillover from the popular booth next to us. The only person who asked for our brochure used it to kill a spider. Some guy tried to steal our extra chair and then Alice beat him senseless with our logo sign. A video of the incident is already on YouTube. It cost us $200,000 to be an exhibitor and we gained zero new customers. So it was just like the last eleven years. Boss: I feel good about next year!