Product Unique Comic Strips
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The caption says, "Designing a brochure." Dilbert sits at a conference table with a man from marketing. Dilbert says, "We'll want to emphasize the things that make our product unique." The man says, "Good good." Dilbert says, "Let's see . . . We have higher prices . . . Stale technology . . . Fewer features . . . And it's hard to use." Dilbert asks, "Can you work with that?" The man replies, "Suddenly I don't feel so bad that we won't be using 100 percent recycled paper."
Dogbert: I decided to become a product designer because I hate people. I will fill every package with styrofoam debris and affix hard-to-remove stickers all over the cases. I'll make the buttons invisible by making them black on a black surface. Ha ha ha! Dilbert: I've always wondered how this stuff happens.
Dogbert the Product Designer. Dogbert: The main goal of product design is to annoy people for no reason. We'll start by making so much extra packaging that you need to rent a truck just to haul it away. Voice: We sell software. Man: I found the product code for downloading the software!
Dogbert the Product Designer. Dogbert: You might think my job is to make products that are easy to use. But that wouldn't help me, so instead I design stuff that looks good in my portfolio but is impossible to use. Dilbert: This looks great, but no one will be able to see black buttons on a black case. Dogbert: Not my problem.
Dogbert The Product Designer. Dogbert: I created an operating system that uses up 80% of your time begging for updates. That still leaves a healthy 20% of your time to... reboot your computer over and over. Boss: Can it fax?
Dilbert: In my spare time I created some awesome new features for our product. Boss: GAAA!!! Shut the door! Dilbert: What?!! Boss: You fool! If my boss finds out you have spare time, he'll think we're overstaffed! You can never speak of these awesome new features again. Dilbert: I'm confused. You told me I need to go above and beyond my job description to get the highest performance rating. Boss: That's just something I say to keep you from getting a healthy raise. Dilbert: So... I lose no matter what I do? Boss: For what it's worth, you're doing better than our customers.
The Boss says, "I have a great idea! Why don't we make our product social?" Dilbert says, "Because when you start to understand a concept, it marks the beginning of its decline." Dilbert says, "On a related note, it's never a good idea to ask an engineer a question in the 'why don't we' format."
Dilbert: If consumers hate our new product, we will probably go out of business. If they love our new product, a stronger company will enter the space and drive us out of business. CEO: Tell the engineer to stop making me sad. Boss: I have some fake revenue projections to cheer you up.
CEO: I'm canceling all of our new product development and using the capital for a stock buy-back. Dilbert: This is a dream come true because I always wanted to be like you. CEO: In what way are you... Dilbert: Yay! I'm worthless!
Boss: Let's brainstorm new product ideas. Remember, the most important rule of brainstorming is no criticizing. Dilbert: I'll go first. Research shows that brainstorming is less effective than people working by themselves and later comparing ideas. My idea is to use stem cell technology to design bosses who aren't ignoramuses. Remember, you're not supposed to criticize ideas. But if you decide to do it anyway, it sort of proves my point. I understand whey brainstorming has a bad reputation, but it doesn't stop me from enjoying it.