Dogbert does public relations "You can't get free publicity simply by doing something better." "You have to do something in a way that has never been done." "It's a Sir Richard Branson sort of thing. You wouldn't understand."
Dilbert: Your last job was doing publicity for a famous magician. Why did you leave. Interviewee: My boss fired me after the trick where he stayed in a sewer full of rats for a month. Dilbert: I didn't hear about that. Interviewee: I forgot to tell anyone it was happening.