Public Relations Comic Strips
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Boss: I hired the Dogbert public relations firm. His job is to persuade the media to write negative stories about our competitor. Dilbert: Is that ethical? Dogbert: I assure you that your competitor is doing the same thing to you. They're paying a public relations firm a fortune to steer the media toward defaming your company. Dilbert: Who did they hire to defame us. Dogbert: Probably someone awesome.
Dilbert stands in front of the Boss's desk, reading a newspaper. Dilbert says, "The pundits in the press are nailing us for shipping a keyboard with no 'Q.'" Dilbert continues, "It's a public-relations fiasco. Obviously, we need an engineering solution. I'm on the case." Dilbert and Wally sit at a table. Dilbert says, "Users could use a graphics program to draw a 'Q' in the unlikely event that they need one." Wally says, "Or we could replace the semi-colon; nobody uses them."
The Boss:: I hired the Dogbert public relations firm to get us some free publicity. Dogbert: I've already told the media that your products are deadly and we're voluntarily recalling everything. The Boss: But...they aren't deadly. Dogbert: Hey, I don't tell you how to be fat. wally: snork
Dogbert the public relations consultant Dogbert says, "The public won't forgive you until you fake some remorse." Dogbert says, "These glasses have a hose that leads to a pumping station and a huge reservoir of fake tears." CEO says, "If we have another press conference, we should crack open a window."
Dogbert, VP of marketing PR: "As head of public relations, it will be my job to explain your marketing claims." Dogbert: "So?" PR: "You claim our product can turn tap water into unleaded gasoline and reanimate the dead." Dogbert: "Are you asking my to do a lousy job of marketing just so your job is easier?" PR: "Um..."
Boss: We hired The Dogbert Public Relations Firm to help us with our exploding phone problem. Dogbert: We have two choices. We can either recall all of the phones, or we can convince people that having one ear is cool. Boss: Recalls are expensive. Dogbert: Okay, the Van Gogh strategy it is.
Narrator: Dogbert the public relations specialist. Dogbert: The public hates you for all the right reasons. I'll repair your public image by photographing you serving meals in a homeless shelter. CEO: Is the public really that dumb? Dogbert: Yup. I'll have you out of there in two scoops and a click.
Dilbert says to the Boss, "My salary depends on your opinion of my work. But you have no interest in understanding what I do, so . . ." Dogbert enters carrying a briefcase. Dilbert gestures toward him and says, "I hired the Dogbert Public Relations Firm to hype my performance and get me a big raise." Dogbert hands the Boss a document and says, "Press release: engineer cures cancer while saving baby from burning building." The Boss says, "That's not in his objectives."
"Dogbert does PR." "You knew your product was deadly but you did nothing until you were sued." "The goal of public relations is to taint the jury pool, we'll show that the victims had it coming." "Maybe we should discuss the moral implications of that strategy." "Bah!"
CEO: The public doesn't believe I really helped serve food at the homeless shelter. Dogbert: Tell them pictures don't lie. CEO: Pictures lie all the time. In fact, that's the best way to lie. Dogbert: Keep that insight to yourself. CEO: I have a full head of hair on Tinder.