Rethink Product Packaging Comic Strips
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Director of Green Andy says, "We should rethink our product packaging." The Boss says, "What's wrong with it?" Andy says, "We're using endangered species." The Boss says, "Only the unpopular ones." Andy says, "Still, it's a lot of packaging for a DVD."
Dogbert the Product Designer. Dogbert: The main goal of product design is to annoy people for no reason. We'll start by making so much extra packaging that you need to rent a truck just to haul it away. Voice: We sell software. Man: I found the product code for downloading the software!
The Boss walks by and Dilbert says to him, "Please don't promise the product manager more than we can deliver." The product manager says to the Boss, "We need a totally new software interface in one month." The Boss replies, "You got it!" The woman continues, "And rewrite the operating system so we dominate the industry." The Boss says, "Concurrent development. Check." The woman thinks, "Suddenly I feel omnipotent." She stands up and says, "I want all new hardware, anti-gravity packaging, holographic agents . . ." The Boss yawns. The manager asks, "Can your team really do that in a month?" The Boss replies, "Let me get their reaction." The Boss shows Wally a document. Wally screams and his skull pops out of his mouth. Wally lies on the floor twitching. The Boss says, "Pessimism will not look good on your permformance review."
Headline: Dilbert the Sales Guy. Dilbert's mom is holding his product. She says, "I wouldn't buy this @#!%!!& with YOUR money." Dilbert's mom continues, "It's overpriced, hard to use, full of bugs and it solves no problem." Dilbert's mom continues, "I spit on your packaging!" Dilbert responds, "Um.. Mom.."
Dogbert: I decided to become a product designer because I hate people. I will fill every package with styrofoam debris and affix hard-to-remove stickers all over the cases. I'll make the buttons invisible by making them black on a black surface. Ha ha ha! Dilbert: I've always wondered how this stuff happens.
Dogbert the Product Designer. Dogbert: You might think my job is to make products that are easy to use. But that wouldn't help me, so instead I design stuff that looks good in my portfolio but is impossible to use. Dilbert: This looks great, but no one will be able to see black buttons on a black case. Dogbert: Not my problem.
Dogbert The Product Designer. Dogbert: I created an operating system that uses up 80% of your time begging for updates. That still leaves a healthy 20% of your time to... reboot your computer over and over. Boss: Can it fax?
Dilbert: In my spare time I created some awesome new features for our product. Boss: GAAA!!! Shut the door! Dilbert: What?!! Boss: You fool! If my boss finds out you have spare time, he'll think we're overstaffed! You can never speak of these awesome new features again. Dilbert: I'm confused. You told me I need to go above and beyond my job description to get the highest performance rating. Boss: That's just something I say to keep you from getting a healthy raise. Dilbert: So... I lose no matter what I do? Boss: For what it's worth, you're doing better than our customers.
The Boss says, "I have a great idea! Why don't we make our product social?" Dilbert says, "Because when you start to understand a concept, it marks the beginning of its decline." Dilbert says, "On a related note, it's never a good idea to ask an engineer a question in the 'why don't we' format."
Dilbert: If consumers hate our new product, we will probably go out of business. If they love our new product, a stronger company will enter the space and drive us out of business. CEO: Tell the engineer to stop making me sad. Boss: I have some fake revenue projections to cheer you up.