Ride Market Research Comic Strips
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Alice, the Boss and Dilbert stand at a conference table looking at a document. The Boss says, "We'll have to eliminate a few steps in order to hit the market window." The Boss continues, "I think we can get rid of market research and technical testing. They're basically 'overhead.'" The Boss writes on the chart and says, "Gone! Now we'll hit the window!" Dilbert says, ". . . Like a bird."
"I got a job as the head of market research at your company. I'll be pulling down $120 K per year." "I don't value otehr people's opinions so I'll just use my own." "Just for reference, how much does honesty pay these days?" "Shut up."
"I'd like your opinion for my market research, Ratbert." "Me?!!" "I've lumped you in the market sgetment that includes wild fungi and pencil erasers." "Question one: would you enjoy having your head rubbed vigorously on a piece of paper?" "Who wouldn't?"
Dogbert: My market research indicates that 50 % of your customers are above the median age. But the shocking discovery was that 50 % were below the median age. The Boss: what percent are exactly the median age? Dogbert: Im proposing to study that impasse two.
Wally is sitting at his computer and the boss who is sitting behind him says: "Wally, don't do anything until we get the market research data." The boss walks away. Wally thinks: "No longer must I put my hand on the mouse when I hear footsteps. Yes!!"
Boss: From now on, I'm going to rely on my intuition instead of market research. Dilbert: If guessing can bring your success rate up to 50% for binary choices, I'm all for it. Hey, look! I found a tiny manager made of copper in my pocket!
Dogbert: I'm the CEO of Dogbert's Unreliable Research Company. My services cost less than regular research because all I do is tell you whatever you want to hear. CEO: Is that defensible? Dogbert: I'm sensing you want a yes on that.
Dogbert says, "Hello, this is the Dogbert Market Research Company. May I ask you some totally harmless questions?" Dogbert says, "What is your social security number, bank pin number and mother's maiden name?" Dilbert says, "What exactly are you researching?" Dogbert says, "Poverty rates. I'm shooting for 100%."
Dogbert: My research shows that your ideal customer is a male Olympic athlete between the ages of 120 and 145. And just to be safe, you want that guy to not have a Yelp account. Boss: How many people are in that group? Dogbert: None, but my research will help you double that.
Dogbert: "In market research terms, you belong to the 'techno geek' segment." "You're shy, boring, gullible and male. You prefer computers to people. There's always a spider on your arm." "Made you look."