Wally sits at his desk. Ratbert enters holding a printout and says, "My quality assurance review of your beta product turned up a few bugs, Wally." Ratbert continues, "I've classified the bugs by severity: 1) lethal, 2) boneheaded, 3) vexing." Wally looks at the printout and asks, "All I see are lethal and vexing. Where's boneheaded?" Ratbert replies, "I'm trying to rent a stadium to hold the printout."
Our marketing plan was to find a sports stadium to brand with our company's name. "The hard part was finding a team so jiuced up that our reputation seemed good in comparison." "How do you feel about the new stadium name?" "Rage. Same as always."