Target Market Comic Strips
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Project Status: Dilbert is giving a presentation. He points to the overhead projection. He says, "Due to budget cuts, our new product will have no user interface." The projection shows a blank computer monitor. Dilbert continues, "Our target market is people who are too shy to return products." The projection is of a person blushing. Dilbert comes home carrying his brief case. He says to Dogbert, "Is it a bad sign if you spend the day wondering why there are no laws against what you do for a living?"
Caption: Dogbert the consultant. Dogbert stands on the conference table. Dogbert holds a pointer. Dogbert says, "Our target market is the gullible moron segment." Dogbert points at a television. Dogbert says, "Our commercials will feature an actor who seems sincere." The actor on the TV says, "I care about the rain forest... and you." A couple sits on the couch and watches TV. The voice from the television says, "I like kittens... and you." The man says, "Wow.. we made it into his top two."
Dilbert holds a shirt and says to Dogbert, "I need a name for my new tubular luggage invention." Dilbert rolls the shirt and stuffs it into a can. Dilbert continues, "The name should be descriptive of its function, yet also call out to my target market." Dilbert says, "Go ahead . . . Get it out of your system." Dogbert says, "Dorkage."
Dilbert and Alice watch as Dogbert points to a diagram and says, "Your target market is the high income group. They're the only ones who can afford your product." Dogbert continues, "More specifically, they must be rich, tasteless and easily amused. I've located a cluster of them to study." Dogbert stands behind a bush on a golf course and watches two golfers. One golfer says, "That dog's watching us golf again."
Stan in marketing works at his computer while Dilbert looks over his shoulder. Dilbert says, "Everybody in engineering uses this program I wrote. I think marketing should turn it into a product." Stan replies, "I wouldn't buy this." Dilbert tells Stan, "That's irrelevant because the target market would be engineers." Stan says, "Engineers think the same as marketeers." Dilbert replies, "If that were true we'd be sitting in a cave trying to decide if rocks are edible." Stan points to the computer and says, "You know, you could keep recipes on this."
We've narrowed our target market to this guy. "He's the only one rich enough and stupid enough to buy our high-end product." "Our diamond-encrusted time machine will take you one hour into the future in only sixty minutes!"
Boss: Asok, you can beat market averages by doing your own stock research. Asok: So... you believe every investor can beat the average by reading the same information? Boss: Yes. Asok: Makes you wonder why more people don't do it. Boss: Just lazy, I guess.
CEO: Our strategy is to increase market share. Dilbert: I'm confused. I spent all last year trying to decrease our market share. Was that effort wasted? Don't worry. Wally told me he has a good sense of humor. Wally: I'm not reliable.