Train Customers Comic Strips
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The Boss points to a slide of a man making a funny face and says, "We've expanded our customer disservice program." The Boss points to the next slide of a technician saying, "Uh.. reboot." The Boss continues, "...Doubled our unhelpful technical support advice." The next slide is of a customer leaning back with one hand on the phone and the other holding his stomach, saying, "So... hungry." The Boss continues, "... Stretched our telephone hold times to lethal durations..." Wally, Dilbert, and Alice listen as The Boss' voice continues, "... And cleansed our online support database of all useful articles." The Boss says, "Our goal is to force customers to form support groups." The Boss continues, "Over time, with luck, we'll train customers to do our manufacturing and shipping, too." Wally raises his hand and asks, "May I train a customer to do my job?" The Boss replies, "Sure." A little boy sits in front of a computer with a cup of coffee in his hand. He asks Wally, "So.. what do I do?" Wally responds, "You're doing it."
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."
Caption: "Dogbert the consultant" Dogbert stands on a conference table. Dogbert says, "Some customers might complain that the invisible robot they bought from us.." Dogbert says, to Wally and Dilbert, "...is nothing but an empty box.. I will train our support staff to handle those calls." Caption: "Customer's House" A customer talks on the phone in his living room, near an empty cardboard box. He is terrified. The voice on the other end of the phone says, "According to our sensors, he's in your house... and he's watching you."
Dogbert: I researched how long your customers will stay on the phone trying to get tech support before giving up. Then I designed an audio menu tree that will take them slightly longer than that to reach your tech support. I've seen your user manuals and I assume that you hate your customers' guts. Boss: It's more of an apathy thing.
Dogbert's Sales Training Seminar Dogbert says, "Losers sell to customers." Dogbert says, "Winners sell the idea of low quota levels to their own bosses." Dogbert says, "Now everyone do the cha-ching dance!" Dogbert's Sales Training Seminar
Boss: You've been selected for our executive development program. That means we can make you relocate to any godforsaken dirt stain we want. As soon as you make friends or find romance, we'll move you to someplace new and worse. It won't be the sort of work you'll enjoy, and the stress might kill you. If you turn down this opportunity, the company will forever label you as a loser. If you accept the offer, the company will train you to find pleasure in the discomfort of your underlings. I'm doing it right now! Dilbert: I HATE MY LIFE!!! Boss: Yes, yes, say more.
Boss: Out budget for contact employees was eliminated. We'll have to pay you out of the training budget. So instead of doing the job yourself... you'll have to train Dilbert to do the job we're paying you to do. Dilbert: Why don't you just move some of the training budget to the contractor budget? Boss: If we reduce the training budget this year, we'll get less next year. Dilbert: So... you prefer paying two people to do the job of one? Boss: Right. Consultant: How do you stay in business? Boss: Our customers are even dumber than us.
Boss: We've decided to charge customers for features they currently get for free. Dilbert: Um... Have you considered how our customers might react? Boss: Obviously. Wally: I'd like to hear how that reasoning process went. Boss: Fine. Customers love us and they will put up with anything we dish out. Wally: So... It's sort of an abusive relationship? Boss: Not yet, but we're trying to move in that direction.
Tags #booth, #brochure, #exhibitions, #exhibitor expenses, #expenses, #huge crowds, #last 11 years, #logo sign, #new customers, #popular booth, #spillover, #steal chair, #trade show, #video of incident, #youtube
Boss: How did we do at the trade show? Dilbert: We had a huge crowd around our booth the entire time. But it was just the spillover from the popular booth next to us. The only person who asked for our brochure used it to kill a spider. Some guy tried to steal our extra chair and then Alice beat him senseless with our logo sign. A video of the incident is already on YouTube. It cost us $200,000 to be an exhibitor and we gained zero new customers. So it was just like the last eleven years. Boss: I feel good about next year!