Treat Customers Comic Strips
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Dogbert: I researched how long your customers will stay on the phone trying to get tech support before giving up. Then I designed an audio menu tree that will take them slightly longer than that to reach your tech support. I've seen your user manuals and I assume that you hate your customers' guts. Boss: It's more of an apathy thing.
Dogbert's Sales Training Seminar Dogbert says, "Losers sell to customers." Dogbert says, "Winners sell the idea of low quota levels to their own bosses." Dogbert says, "Now everyone do the cha-ching dance!" Dogbert's Sales Training Seminar
Boss: We've decided to charge customers for features they currently get for free. Dilbert: Um... Have you considered how our customers might react? Boss: Obviously. Wally: I'd like to hear how that reasoning process went. Boss: Fine. Customers love us and they will put up with anything we dish out. Wally: So... It's sort of an abusive relationship? Boss: Not yet, but we're trying to move in that direction.
Tags #booth, #brochure, #exhibitions, #exhibitor expenses, #expenses, #huge crowds, #last 11 years, #logo sign, #new customers, #popular booth, #spillover, #steal chair, #trade show, #video of incident, #youtube
Boss: How did we do at the trade show? Dilbert: We had a huge crowd around our booth the entire time. But it was just the spillover from the popular booth next to us. The only person who asked for our brochure used it to kill a spider. Some guy tried to steal our extra chair and then Alice beat him senseless with our logo sign. A video of the incident is already on YouTube. It cost us $200,000 to be an exhibitor and we gained zero new customers. So it was just like the last eleven years. Boss: I feel good about next year!
The Boss: It's going to be another year of flogging dead horses. But somehow we'll muddle through our internal bureaucracy, gouge our customers, and keep getting our tiny paychecks. Dilbert: Sir, Wilson turned into a clump of uninspired sod. The Boss: It's just as well; he had a bad attitude.
Dilbert sits across from the Boss's desk. The Boss says, "We've got to focus more on the needs of our customers." The Boss points to a man standing next to him and says, "I've hired famous business consultant Tom Peters to follow you around and make passionate criticism." Tom stands behind Dilbert while he works. Tom waves his arms as he asks, "Is this quality? Are you truly focused on the customer?" Dilbert thinks, "Great . . . He's a spitter."
Dilbert points to the ceiling and says to a roofer, "The roof is leaking there. Can you fix it tomorrow?" The roofer replies, "Well, like all members of my profession, I'm unreliable. However, I could give you a quote and then never show up or return your calls." Dilbert says, "You're hired. Nobody else would even show up for the quote." The roofer says, "I depend on repeat customers."
A woman approaches Dilbert and says, "So . . . Dilbert, welcome to the sales department. I'm Tina, your new boss." Dilbert holds out his hand and says, "Hi." Tina says, "As the new guy, you get the customers who despise our products and want to hurt us personally." A man climbs onto Dilbert's back and beats him on the head while yelling, "I hate you! I hate you!" Tina says, "You'll be selling to the small business market. He's your best account."
The Boss: "We must constantly ask ourselves what we can do to delight our customers." Alice: "We could stop having these meetings, fire everybody in the room and lower the prices of our products." The Boss: "I was thinking more alone the lines of a slogan." Wally: "How about, 'we waste your money'?"