Dogbert stands in front of two men and points to a diagram. Dogbert says, "We must turn the negatives of your project into perceived benefits." Dogbert continues, "The new slogan will be 'Shmultz Beer: you know it's working because your head pounds.'" Dogbert points to a picture of a man who is holding a beer and has a headache. A man asks, "Can you work some bikinis into this concept?" The other man says, "We're very lonely men."