Tuesday May 12,
1992
Tags dogbert, ad, man, turn, negatives, perceived, benefits, shmultz, beer, head, pounds, bikini, concept, lonely, men
Transcript
Dogbert stands in front of two men and points to a diagram. Dogbert says, "We must turn the negatives of your project into perceived benefits." Dogbert continues, "The new slogan will be 'Shmultz Beer: you know it's working because your head pounds.'" Dogbert points to a picture of a man who is holding a beer and has a headache. A man asks, "Can you work some bikinis into this concept?" The other man says, "We're very lonely men."



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