Ratbert, Wally, Dilbert and Alice sit at a conference table. Ratbert says, "I had years of valuable experience as a rodent before I became vice president of marketing." Ratbert continues, "My marketing plan is simple. Each of you will cling to the leg of a technology columnist until we get some good press." Dilbert approaches a technology columnist and says, "It looks like you're full." The man has people clinging to both legs. He responds, "You can cling to the cat until a space opens."