An employee from marketing, Dilbert and Wally sit at a conference table. The woman says, "And that's the marketing plan. Any comments?" Dilbert says, "It appears to be a bunch of obvious generalities and wishful thinking with no apparent business value." The woman thinks, "Marketing didn't turn out to be the glamour career I expected." Wally shows his copy of the plan to Dilbert and says, "I circled all the words you won't find in any dictionary."