Dogbert sits on a chair watching television. A voice from the tv says, "This is Phil, Ruler of Heck, with a special offer for my patented 'Exerspoon.'" In the commercial, Phil holds his spoon between his thighs and says, "You can do over seven million exercises with the 'Exerspoon.'" It even trims problem areas!" Phil continues, "And thanks to the innovative spoon shape, storage is a breeze!" The commercial shows a man and women in a bed, sleeping in the spoon position with the Exerspoon.