The Boss and a man sit at a conference table. The man says, "Your product looks good, but you can't be our supplier unless your company is ISO 9000 certified." The Boss asks, "So . . . You don't care how bad our internal processes are, as long as they're well-documented and used consistently?" The man replies, "That's right." The Boss says, "Our documented process says I must now laugh in your face and double our price."