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Wally sits at his desk thinking, "Whoa . . . I found a huge bug in our new software product." Wally thinks, "I could alert the development team and work many hours of overtime to fix it . . ." Wally thinks, "Or I could surf over to my online brokerage service and buy stock in our competition." Dilbert asks, "Are you going to lunch?" Wally replies, "No, I have to do an analysis." Dilbert walks away thinking, "When Wally works through lunch . . . It's time to buy stock in our competition." Dilbert tells Alice, "Wally's working through lunch!" Alice says, "Quick! To the online brokerage service!" The Boss reads the newspaper and thinks, "Our competition is up ten points on no news. We're up two, maybe from the industry halo effect." The Boss tells Alice and Wally, ". . . Or maybe our new compensation plan is motivating smarter behavior." Wally says, "I think you nailed it."