Dogbert is telling The Boss, "From now on, refer to your employees as 'knowledge assets.'" The Boss takes notes. Dogbert the Consultant is sitting on a couch and says, "That will send an unmistakable message." Dilbert comes home from work and says to Dogbert, "He calls us knowledge assets" now. He must think we're complete morons." Dogbert wags his tail and says, "It's an unmistakable message."