Dilbert walks into the office of a Full Service Broker. The Broker introduces himself to Dilbert, "I'm Bob Weaselton, your full-service stockbroker." Bob continues, "There are two ways we can go here." Bob continues, "Option one: I act as if brokers know which stocks are better than others." Bob continues, "Then I'll earn your trust by comparing your portfolio to misleading benchmarks." Bob continues, "But I prefer a more direct approach." Bob continues, "Option two: I sell you whatever garbage earns me the biggest commission." Dilbert comes home and says to Dogbert, "Would you do me a favor and lie to me?" Dogbert responds, "Nice haircut."