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The Boss addresses a meeting, "Jimmy will explain our new marketing strategy." Jimmy says, "A study of past customers shows that 96% of them have flu symptoms." Jimmy continues, "Apparently, sick people are the most likely to buy from us. We don't know why." Jimmy points to a slide of an ill man and says, "So we redesigned our ad campaign to appeal to sick people." Alice says to Jimmy, "You're confusing cause and effect. Your study shows that our products make people sick." Jimmy responds, "Alice, let's not reinvent a dead horse." Alice panics and says, "Suddenly nothing makes sense.. I must have slipped into the meeting duh-mension!" Alice leans back in a daze and says, "Floating.. Scared.. Darkness." The Boss says, "This usually lasts about 10 minutes."