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Boss: Let's brainstorm new product ideas. Remember, the most important rule of brainstorming is no criticizing. Dilbert: I'll go first. Research shows that brainstorming is less effective than people working by themselves and later comparing ideas. My idea is to use stem cell technology to design bosses who aren't ignoramuses. Remember, you're not supposed to criticize ideas. But if you decide to do it anyway, it sort of proves my point. I understand whey brainstorming has a bad reputation, but it doesn't stop me from enjoying it.