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Boss: I'm reading a great management book about the rules of leadership. Dilbert: Allow me to put that in context. There are probably 10,000 books about leadership, and each one has a different approach. And there are millions of real leaders, of which no two are alike. Moreover, every situation is unique and requires a different type of leader. And yet this one author has found a magic formula to transform you from a gullible baboon into a great leader. And that makes sense because all great leaders throughout history achieved success by reading a random book. Boss: I don't like context. Dilbert: It isn't popular.