Click Rate On Death Alerts

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Click Rate On Death Alerts - Dilbert by Scott Adams

Tags advertising, technology, analytics, smart watch, app, ad, click, clickbait, attention, distraction

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Transcript

Boss: Our health app accurately predicts the user's time of death and sends a five-minute warning. Our business model is paid advertising that we disguise as "death alerts." CEO: How's the click-through rate? Boss: Surprisingly low. It's hard to get people's attention these days.

Read all of the "The smartwatch project" series

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