Focus Groups Are Unreliable

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Focus Groups Are Unreliable - Dilbert by Scott Adams

Share August 14, 2017's comic on:

Tags #focus groups, #strategy, #logic

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Dilbert: Our focus groups don't like our new product idea. Boss: No problem. Focus groups aren't reliable. Dilbert: Why do we pay for unreliable information? Boss: We can't afford the other kind.

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