Ideal Customer

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Ideal Customer - Dilbert by Scott Adams

Tags #market research, #sham, #yes-man, #demographics

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Dogbert: My research shows that your ideal customer is a male Olympic athlete between the ages of 120 and 145. And just to be safe, you want that guy to not have a Yelp account. Boss: How many people are in that group? Dogbert: None, but my research will help you double that.