Alice: There seems to be some confusion about what our company culture is. Boss: Our priorities are honesty, integrity, and return on investment. Alice: Which priority is the highest? Boss: Integrity won't buy me a new boat.
Dilbert: I want to make sure my project plan is consistent with our company culture. But I don't know what our culture is. Maybe you could describe it? Boss: Um... maybe something about honesty? Dilbert: No, I would have noticed that by now.