Posted October 9, 2015 @ 12:36pm
When a skilled persuader exerts influence on a large group, people will generally react in one of three ways.
20% Will be heavily influenced right away, and be happy about it.
60% Will be mildly influenced, over time, with repetition.
20% Will be unusually angry, comparing the persuader to evil dictators and the like.
Under the Master Wizard Hypothesis, the folks who are the angriest are having a reaction to the persuasion that violates their self-image, throwing them into cognitive dissonance. The 20% who are easily influenced without anger had no skin in the game, in the sense that they had not yet picked sides.
The tells for Cognitive Dissonance are many. Here are some I haven’t before…