Dilbert.com by Scott Adams

Ideal Customer

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Ideal Customer - Dilbert by Scott Adams

Share August 17, 2017's comic on:


Tags #market research, #sham, #yes-man, #demographics

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Dogbert: My research shows that your ideal customer is a male Olympic athlete between the ages of 120 and 145. And just to be safe, you want that guy to not have a Yelp account. Boss: How many people are in that group? Dogbert: None, but my research will help you double that.

Dogbert's Unreliable Research Company

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Dogbert's Unreliable Research Company - Dilbert by Scott Adams

Share August 16, 2017's comic on:


Tags #research, #truth, #accuracy, #lying, #market research, #yes-man

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Dogbert: I'm the CEO of Dogbert's Unreliable Research Company. My services cost less than regular research because all I do is tell you whatever you want to hear. CEO: Is that defensible? Dogbert: I'm sensing you want a yes on that.

Wally's Legacy System Report

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Wally's Legacy System Report - Dilbert by Scott Adams

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Tags #legacy, #laziness, #deception

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Wally: Would you like me to tell you what I accomplished this week with our legacy system? Boss: No, because legacy systems are boring and I like to think about new things. Dilbert: I thought we replaced all of our legacy systems. Wally: Keep your thoughts to yourself.