purchasing manager: i can't approve this purchase without three vendor quotes.
dilbert: only two companies in the world make this sort of product.
purchasing manager: if i bend the rules for you, everyone will want me to bend the rules.
dilbert: maybe you could only bend the rules when it makes complete sense to do so.
purchasing manager: that would be chaos.
Purchasing manager: everyone thinks they have a good reason to bend the rules.
dilbert: is the real problem here that you were bullied in school, and you use this job for some sort of sick revenge.
purchasing manager: now you need four vendor quotes.
dilbert, dogbert and the boss at conference room table.
dogbert: your competition has a superior product, but you can compensate by branding them as evil.
dilbert: we can say they charge too much.
dogbert: or...we can say their leather cases are made from the skin of executed criminals.
dilbert: but that would not be true.
dogbert: first time doing marketing?
dilbert, the boss and dogbert at conference room table.
the boss: our competition released a product that makes our product look like it was designed by chimps.
the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap.
the boss: should we focus on our value proposition?
dogbert: if that means accusing them of crimes they didn't commit, then yes.